A new and exciting Panema meeting was held on June 9, 2025, during which Roberto Papa, the company’s founder, shared important updates that will mark a new chapter for beauty salons, beauty centers, and barbershops.
Let’s find out together all the new features introduced.
📽️ Watch the full video of the meeting:
👉 Click here to watch the video of the meeting
✨ A New Interactive Home Page.
Panema Pagest ‘s new management homepage will be interactive and communicative, allowing salons to stay up-to-date in real time on events, meetings and industry news.
A modern interface designed to facilitate daily communication and engagement with professionals.
💡 Trichology and Technology Consulting.
One of the big stars of the meeting was trichology, thanks to the collaboration with Mic-fi and the integration of the professional microcamera forskin and hair analysis.
The Microcare system, which is already operational, will become an integral part of the Panema Pagest software by the end of 2025 to offer visual, personalized and trackable consultations via WhatsApp and email.
Learn more about the microcamera ➡️ Microcare Panema
🧠 Artificial Intelligence and Automated Marketing.
Another step toward the future is the integration ofArtificial Intelligence:
- Automatic messages for customer recovery
- Reminder for treatments such as color or cut
- Customized quotes with sending via WhatsApp
- CRM solutions with data, analytics and strategies directly in the dashboard
Panema innovates and simplifies marketing to help salons sell paths and results, not just services.
💸 POS News and Regulations.
Through collaboration with Buffetti Finance, Panema offers:
- POS integrated with Pagest management system
- Facilitated commissions
- Compliance with the legislation that, as of 2026, will make it mandatory to connect the cash register to a POS.
Check the validity of your recorder purchased in 2019 and verify the need for the biennial review.
📊 Data Analysis and Business Intelligence Panel
One of the most popular innovations is the advanced data advisory panel, designed to help salons monitor:
- Collaborative goals
- Operating margin
- Average service receipt
- Incidence of services/revenues/products
A professional analysis tool, useful for reviewing the business plan and planning strategic promotions.
📱 New Consumer App Coming Soon.
Also coming soon is a new client app for:
- Quick reservations and cancellations
- Viewing fashion collections
- Appointment Reminder
- Custom Notifications
A comprehensive system that strengthens the relationship between salon and client.
🔗 Collaborations and Integrations.
Panema strengthens its ecosystem with important partners:
- Swiss Web Studio for website development and marketing optimization
- Editorial and marketing collaboration with You Magazine
- Integration with Zapier, ActiveCampaign and ZOO for advanced digital campaigns
📣 Conclusions
Panema not only offers management software, but also proposes a complete ecosystem for salon growth and efficiency.
With Panema Pagest and the innovations presented, every business can become more modern, high-performing and connected.
