In today’s marketplace, choosing the right management software for hairdressers and estheticians can mean the difference between an organized, profitable and competitive salon and one that struggles to grow.
Pagest from Panema is the solution designed by beauty professionals, for beauty professionals, designed to solve the real problems of those who work in salons every day.
Why Pagest is different from other software
Many salon management systems focus only on booking or checkout, but Pagest integrates all the necessary tools into one platform:
- Smart Agenda – appointment management with automatic reminders to reduce cancellations.
- Buffetti Finance cash and POS – fast, secure and 2026-compliant collections.
- Automated Marketing with WhatsApp Business-automated confirmations, reminders, promotions, and requests for reviews.
- Integrated Microcare–professional microcamera analysis of skin and hair to increase sales of treatments and products.
- E-commerce and Customer App – direct orders and reservations from the customer to the smartphone.
- Advanced Reporting – real-time data to optimize the business plan.
Comparison with other famous management software
| Features | Pagest | Phorest | Treatwell Pro | Salonist |
|---|---|---|---|---|
| Smart agenda with reminder | ✅ | ✅ | ✅ | ✅ |
| Automated WhatsApp integration | ✅ | ❌ | ❌ | ❌ |
| Trichological analysis with microcamera | ✅ | ❌ | ❌ | ❌ |
| Integrated POS Buffetti Finance | ✅ | ❌ | ❌ | ❌ |
| Custom integrated E-commerce | ✅ | ✅ | ❌ | ✅ |
| Branded Customer App | ✅ | ✅ | ❌ | ✅ |
| Advanced Reporting and Business Intelligence | ✅ | ✅ | ✅ | ✅ |
| Support in Italian and dedicated training | ✅ | ❌ (prevailing in English) | ✅ | ✅ |
📌 Result: while other software is limited to basic management, Pagest offers a complete ecosystem that combines management, marketing, and professional analytics in one platform.
The competitive advantage for hairdressers and beauticians
- Increased sales through targeted sales and customized marketing.
- Reducing costs by eliminating separate software and services.
- Improved customer experience with smart services and advanced consulting.
- Direct support in Italy and Switzerland, without foreign call centers.
Where we are already present
More than 7,000 salons in Italy, Switzerland and Brazil have chosen Pagest, and the number continues to grow each month thanks to strategic partnerships with Swiss Web Studio and local beauty distributors.
📩 Want to find out how Pagest can transform your salon?
Contact Us → Panema Contact Form
