The June 30, 2025 meeting was a milestone for the Panema community. During the event, Roberto Papa and Roberto Genova outlined the many innovations that will affect beauty salons, hairdressers, estheticians, and barbershops in the coming months.
If you missed it, you can review the full video here:
🎥 Watch the video of the meeting
📱 New Customer App: even more powerful, customizable and intelligent
The absolute star of the meeting was the new customized Customer App for salons. Here are all the features introduced:
- New login with access via email, Google or Apple ID
- Smart reservations with recommended services, prices and different times per contributor
- Photo gallery and updatable fashion collections from the show
- Digital receipts visible from the app
- Customized promotions and “invite a friend” with tailored rules
- Integrated online store, geo-localized promos and visibility across multiple locations
- Push notifications and automated marketing via app as well
- Multilingual app with automatic translations of services
💰 Confidential offer:
🔗 Do you want your own app? Contact us or visit the page → Contact Panema
💬 WhatsApp Business integrated into Pagest software
Integration with WhatsApp Business now allows:
- Send appointment reminders
- Send automatic promotions and messages
- Sharing the PDF receipt
- Request Google reviews automatically
🔗 Scopri tutto su → Landing page WhatsApp + Panema
💳 Buffetti Finance POS: Integrated Payment Management
Panema ha stretto una partnership ufficiale con Buffetti Finance, offrendo terminali POS moderni e conformi alla normativa 2026 (Art. 17), che obbliga al collegamento tra POS e registratore fiscale.
📦 POS included: A920 PRO
📈 Fee reduced based on annual transaction
📌 Quick online activation with SPID
🔗 Activate your POS now → https://buffettifinance.com/panema-for-you/
🧾 AXON DADO Cash Register
Panema also offers an Axon Dado recorder, with infinite tax memory, updated and connected to the tax drawer through an authorized technician.
💸 SCOPRI LA OFFERTA
✔ Incluso collegamento tecnico e verifica biennale obbligatoria
📊 Advanced data analysis and reporting
The new reporting system on Pagest allows monitoring:
- Turnover per contributor
- Average receipt
- Attendance and performance
- Achieved goals and productivity
Perfect for creating a business plan based on real numbers and planning growth strategies.
🧠 Evolved marketing with artificial intelligence
Panema has launched new intelligent automated rules for:
- Recover inactive customers
- Remember treatments such as color
- Promote products after the last purchase
- Set up invitations and promotions based on behavior
✅ Available via both WhatsApp and App!
🛎️ Upcoming updates and webinars
📌 The next meeting will be held on Monday, September 8, 2025.
🎓 100 updated video tutorials and a new microcamera for trichological analysis, integrated into Pagest, will be presented.
