In the world of beauty, where innovation and service go hand in hand, Panema Pagest confirms itself as the benchmark for hairdressers, beauticians and barber shops who want to run their business with efficiency, professionalism and cutting-edge technology.
With more than 7,000 salons already active throughout Europe, Panema combines smart features, automation and advanced marketing tools to improve every aspect of your salon’s daily management.
π₯ Watch the official video:
π Panema Pagest – The Management Software for Hairdressers and Beauticians
π» Everything in one management system.
Panema’s Pagest was created to be the digital heart of your salon: cross-platform management software that runs on PCs, tablets and smartphones, with a modern, intuitive and customizable interface.
Thanks to its modular structure, you can manage every aspect of the business centrally and easily.
Key features include:
- π S mart diary to organize appointments, operators and service times without errors.
- π³ B uffetti Finance integrated POS for fast and Art. 17-compliant payments that will go into effect in 2026.
- π¬ Integration with WhatsApp Business to send confirmations, reminders and digital receipts in real time.
- π Reporting and Business Intelligence to monitor collections, performance and profit margins.
- π€ Automated marketing for targeted campaigns, customer retention, and promotional landing pages.
- π¬ Professional Mic-Fi microcamera for skin and hair analysis, integrated with management.
π Customer App with AI: the digital beauty revolution.
One of Panema Pagest’s most popular innovations is the customized Customer App, which is fully integrated with the management system.
Today, the app offers a new modern design and an exclusive feature based on Artificial Intelligence (AI):
π when a customer books a service, the app automatically suggests complementary treatments or products based on his or her habits and the type of service selected.
Results?
- Increased additional sales π°
- Most satisfied customers πββοΈ
- Personalized digital experience π²
πΌ Why choose Panema Pagest
In addition to its advanced functions, Panema Pagest is distinguished by:
- π§ Ease of use even for those without computer experience.
- βοΈ Full compatibility with major tax and printing systems.
- π¨π Swiss reliability and Italian innovation, thanks to the operational headquarters in Lugano and the technological know-how developed with the best professionals in the field.
- π International scalability: used by salons in Switzerland, Italy, Spain and Brazil.
π The digital evolution of salons comes through Panema
With Panema Pagest, every salon can finally become a 4.0 reality, where technology and beauty come together to create tailored experiences.
The goal is clear: to make every salon more efficient, more profitable and closer to its customers.
π¬ As Roberto Papa, founder of Panema, says:
“Our goal is to simplify the lives of beauty professionals by integrating technology, marketing and passion into one digital ecosystem.”
π Learn more or request a free demo
Want to find out how Panema can turn your beauty salon into a successful digital business?
π Contact us here for a free demo
or visit www.panema.it to find out all the latest news.



