Panema Pagest continues to innovate the management software industry for hair salons, estheticians and barber shops, bringing advanced features and optimized tools to simplify management and improve salon performance. With 2025, come revolutionary updates that address the needs of salon professionals, improving efficiency and customer experience.
Highlights of Panema Pagest
1. Evolved Marketing
Panema introduces an advanced marketing system with fully customizable options:
- Targeted promotions: Sending targeted promotions via WhatsApp based on detailed analytics.
- Dynamic landing pages: Creating engaging content to build customer loyalty.
- Customized reports: Each report will be customizable with the salon’s logo and name, reinforcing branding.
2. WhatsApp Integrated
Integration with WhatsApp reaches a new level:
- Sending automated messages for appointment reminders, promotions, and updates.
- Sending digital receipts and reminders about remaining promotions.
- Message customization for new customers, subscriptions, or specific situations (e.g., post-treatment warnings).
- Advanced security: Ability to send messages in small groups to comply with WhatsApp regulations.
➡️ Learn more about WhatsApp integration in our dedicated guide: Transforming Communication with Your Customers.
New Real-Time Reports and Analysis
1. Advanced Dashboard
A completely redesigned dashboard offering:
- Analysis of daily, weekly, monthly, and annual performance.
- Real-time comparisons with previous periods by revenue, services, and number of clients.
- Intuitive graphical statistics to monitor salon progress.
2. Sales Analysis
- Turnover and resales: Monitoring revenue and number of products sold.
- Employee performance: Collections for services and products, with the ability to set monthly goals.
- Reminders for inactive clients: Automatisms to incentivize clients to return to the salon.
3. Business Intelligence
The Business Intelligence system has been expanded to include:
- Qualitative performance with monthly targets for men’s and women’s services.
- Analysis of new clients with details of their spending and how they arrived at the salon.
➡️ Learn more about the power of business intelligence: Discover Panema Pagest.
Automatisms for Intelligent Management
1. Customized Reminders and Reminders
Examples of automated messages for specific treatments:
- Color:
“Hi [Nome], it’s time to touch up your color! Book your appointment today by clicking here: [link].” - Laser services:
“Warning: after your laser treatment, avoid sun exposure and antibiotics for 10 days. For more information, contact us!”
2. Subscriptions and Packages
Management optimized for:
- Automatic reminders for subscriptions with impending expiration.
- Monitor purchased packages and send customized messages to ensure optimal timelines are met.
Graphical Improvements and Advanced Features
1. Modernized Home Page
A new graphical user interface:
- Clean and essential design.
- Smart notifications to manage promotions, appointments and understock products.
2. Enhanced Agenda
- Improved weekly display.
- Moving appointments by drag-and-drop to tablets and smartphones.
3. Customizable case
- Choice of colors for services, synchronized with agenda.
- Improved display of customer schedules at checkout.
- Clearer summaries for efficient management of operations.
Conclusions: Why Choose Panema Pagest in 2025?
Panema Pagest continues to prove itself the ideal partner for hairdressers, beauticians and barber shops. With its new features for 2025, the management software offers:
- An integrated marketing system to build customer loyalty and increase sales.
- Detailed analyses to make evidence-based decisions.
- Advanced automatisms that simplify daily salon management.
Want to take your salon into the future? Contact us today and find out how Panema Pagest can transform your business!
